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ZED Residency

Advertising · ORAProduction Design + Art Direction

Residential interiors, a neighbourhood kiosk and shared outdoor spaces. A collection of settings built around the everyday life of one community.

The completed kiosk with a timber counter, oversized ice-cream prop and display graphics.
01 / ZED Residency

Two ways to make a home.

Warm timber, layered textiles, artwork and practical lamps give the residential interiors distinct character. The furniture groups leave room for the action while keeping each space recognisably lived in.

The dressed apartment with curved sofa, artwork, timber table and practical lights.
The apartment
A globe lamp, artwork and curtains in the apartment set.
Light and artwork
Upholstery, cushions and the timber coffee table in the apartment.
Material and texture
The warm residential set in the released commercial.
On film
The second daylight living-room setting in the released commercial.
The daylight interior
02 / ZED Residency

From service point to social stop.

The existing kiosk shell becomes a focal point through colour, counter graphics and an oversized ice cream. The surrounding courtyard carries that energy into the campaign.

The existing corrugated kiosk with timber counter before campaign dressing.
Existing kiosk
The same kiosk with campaign graphics, display and oversized ice-cream prop.
Dressed kiosk
The shared courtyard with seating, parasols and colourful props in the commercial.
The courtyard on film
03 / ZED Residency

Shared spaces, different rhythms.

A birthday setting brings colour and a smaller scale to the garden. Elsewhere, seating and planted walkways carry the community into the evening.

Completed outdoor birthday setting with balloons, decorated backdrop and low furniture.
The celebration set
The completed celebration setting in the released film.
The celebration on film
Dressed seating and planted residential walkways after dark.
After dark
Studio ١٣ / Production Design + Art Direction
Production Design
Mahmoud El Hosary
Art Direction
Layaly Abo Azzam
Client
ORA / ZED
Director
Youssef Taha
Director of Photography
Mahmoud Youssef
Studio ١٣ · Cairo, Egypthello@studio13.art