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Swan Lake

Advertising · El GounaProduction Design + Art Direction

A day that moves from the beach to a sheltered stone alcove, then into an evening gathering. Each setting draws on the existing architecture and landscape of El Gouna.

The finished beach setting with striped parasols, lifeguard tower and the lagoon beyond.
01 / Swan Lake

Graphic from afar. Personal up close.

Striped parasols and the lifeguard tower establish the beach at a distance. Textiles, fruit and small objects bring a more intimate scale to the loungers and tables.

Striped beach-chair dressing with a vintage camera, fruit and drinks on a table.
Beach details
The beach set with striped textiles and loungers in the finished commercial.
On film
02 / Swan Lake

A quieter moment in stone.

The stone enclosure and built-in seating are retained. An orange throw, patterned cushions, a low table and objects soften the setting without losing the character of the architecture.

The existing stone alcove and built-in seating before dressing.
Location
The same alcove with orange textiles, patterned cushions and a low table.
Dressed set
The dressed stone alcove in the released film.
On film
03 / Swan Lake

From daylight to a night gathering.

The pool, pergola and built-in seating form the base. Practical lighting, planting, textiles and a dressed dining table connect the terrace into one evening setting.

The terrace and pool location in daylight before set dressing.
Location
The terrace dressed for night with practical lights, dining and planting.
Dressed set
The terrace gathering in the released film.
On film
04 / Swan Lake

The setting in use.

The pool edge and dinner table bring the design into the action, from the last daylight to the warmth of the evening scene.

The terrace pool at dusk in the released commercial.
At the pool
Dinner table, food, flowers and practical light in the evening scene.
At the table
Studio ١٣ / Production Design + Art Direction
Production Design
Mahmoud El Hosary
Art Direction
Layaly Abo Azzam
Client
Hassan Allam Properties
Director
Marwan Ibrahim
Director of Photography
Zeina Khalil